When selecting a residential accommodation for a school excursion, the educational field focuses on "experience". Less trouble, on-site responsiveness, and consideration for students. These are all things that only a region with a proven track record can offer. Izena Island in Okinawa Prefecture has been hosting schools from all over Japan for more than 15 years and has steadily built up a track record. This long-standing tradition has led to the trust of the educational field, and the island continues to be selected as a "trustworthy place to stay overnight.
More than 15 years of history of acceptance is the foundation of trust.
Izena Island began accepting overnight stays for educational tours in the mid-2000s. Even before the term "homestay" became common throughout Japan, local residents had been steadily accepting students with the hope of "conveying the real Okinawa to children. Today, a system is in place to accept more than several dozen schools per year, and most of the host families have many years of experience and are "educators who know the field of education.
A "word-of-mouth-based trust network" that expands through repeat business and referrals
One of the reasons for the popularity of private accommodations on Izena Island is the "high repeat rate. Schools that have visited Izena Island once have continued to choose the island, returning the following year or applying to use it for another school year. In addition, the schools are often introduced as "proven host sites" through networks among teachers and the Board of Education, and requests are received on a trust basis without relying on advertisements.
The flexibility of each host school is also highly valued.
On Izena Island, we can flexibly design the content of the reception according to the wishes of each school. For example, we have a system in place to respond to detailed requests such as "focus on cultural experiences," "emphasize nature study," or "take into consideration the developmental stage of the students," without compromising the quality of the educational tour. This "attitude of being attentive to the needs of the field" is a major factor in deepening trust in our company.
Years of continuity and accumulation have fostered an "educator's perspective" in host families.
After more than 15 years of hosting, the attitudes of host families have changed. From "letting them stay" to "letting them learn. Many hosts understand their "responsibility to be involved in the children's learning," and are actively sharing their own experiences and stories of the local community with the students. On Izena Island, the entire community has matured as a "field of learning.